| 析我国体育赞助的现状及成绩 |
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| 引用本文： | 赵志娟,唐勇翔.析我国体育赞助的现状及成绩[J].南京体育学院学报(社会科学版),2005,19(4):72-73. |
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| 作者姓名： | 赵志娟 唐勇翔 |
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| 作者单位： | 无锡市梨庄,江苏,无锡,214000;无锡市梨庄,江苏,无锡,214000 |
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| 摘 要： | 体育赞助是体育经济活动的内容之一，也是企业自我宣传的一种方法，随着市场经济利益的驱动，体育赞助事业也得到了迅猛发展。本文采用文献资料法，首先介绍了我国体育赞助的发展及取得的成绩，并基于此指出了我国体育赞助发展存在的主要问题，最后提出了相关的对策及建议，力求有助于我国体育赞助事业更好，更快的健康发展。
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| 关 键 词： | 体育赞助 体育 对策 |
| 文章编号： | 1008-1909(2005)04-0072-02 |
| 收稿时间： | 03 17 2005 12:00AM |
| 修稿时间： | 2005年3月17日 |
Study on the Situation of Sports Sponsor and It's Result |
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| ZHAO Zhi-juan,TANG Yong-xiang.Study on the Situation of Sports Sponsor and It's Result[J].Journal of Nanjing Institute of Physical Education,2005,19(4):72-73. |
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| Authors: | ZHAO Zhi-juan TANG Yong-xiang |
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| Abstract: | Sports sponsoring in among the sports economic activities, and a way of the corporation autopropagandizing. With the drive of the market economy interest, the sports sponsoring cause gets the quick development. This paper used the literature data methods. Firstly, the development and achievement of the P.E. sponsoring in China is introduced, and its main problems is pointed out, Finally the corresponding strategies is proposed to benefit the healthy development of sports sponsoring. |
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| Keywords: | Sports sponsor sports countermeasure |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
