| 探析江苏体育品牌赛事的发展构想——三元分析模型对构建江苏体育品牌赛事的探讨 |
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| 引用本文： | 张晃新,张拴太.探析江苏体育品牌赛事的发展构想——三元分析模型对构建江苏体育品牌赛事的探讨[J].南京体育学院学报(社会科学版),2009,23(2):33-37. |
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| 作者姓名： | 张晃新 张拴太 |
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| 作者单位： | 江苏省体育竞赛管理中心,南京,210029 |
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| 摘 要： | 推进江苏体育竞赛从数量向质量的战略转型,是落实科学发展观、建设江苏体育强省的客观要求。在对体育品牌赛事概念理解、层次分类的基础上,剖析了体育赛事的多元社会功能,建立＂城市、文化与赛事三元分析模型＂,研究体育品牌赛事的建立和发展规律,分析江苏体育竞赛的发展体系构想,阐述了坚持以城市为主体,发挥文化引领功能,是打造江苏体育品牌赛事的重要方向。
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| 关 键 词： | 江苏体育 品牌赛事 三元分析模型 |
Concepts of Developing Branding Sports Events in Jiangsu |
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| ZHANG Huang-xin,ZHANG Shuan-tai.Concepts of Developing Branding Sports Events in Jiangsu[J].Journal of Nanjing Institute of Physical Education,2009,23(2):33-37. |
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| Authors: | ZHANG Huang-xin ZHANG Shuan-tai |
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| Institution: | Jiangsu Sports Competition Administration Center;Nanjing 210029;China |
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| Abstract: | The transformation of Jiangsu sports competition from quantity to quality is an objective of carrying out scientific outlook on development and building Jiangsu a powerful sports province.Based on the conceptual understanding and classification of branding sports events,this paper studies the rules of building up and developing branding sports events and analyzes the concepts of developing sports competition in Jiangsu through analyzing the multiple social functions of branding sports events and a ternary a... |
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| Keywords: | Jiangsu sports branding events ternary analysis model of city culture and sports |
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