| 关于大型体育竞赛的资源开发--对"十运会"的案例分析 |
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| 引用本文： | 华燕.关于大型体育竞赛的资源开发--对"十运会"的案例分析[J].南京体育学院学报(社会科学版),2006,20(2):51-54. |
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| 作者姓名： | 华燕 |
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| 作者单位： | 江苏省五台山体育中心,江苏,南京,210029 |
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| 摘 要： | 大型体育赛事资源一般有电视版权、赛事广告、标志产品专营权、特许经营权、标志产品使用权、体育赛事门票、体育竞赛纪念币、体育纪念邮票、利息及其他收入、资源整合等,“十运会”组委会充分开发了这些赛事资源,筹集了较多的资金。
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| 关 键 词： | 资源 开发 十运会 |
| 文章编号： | 1008-1909(2006)02-0051-04 |
| 收稿时间： | 12 11 2005 12:00AM |
| 修稿时间： | 12 30 2005 12:00AM |
On the Resources Developing and Marketing of Large-Scale Sports Events--Take 10th National Games of China as Example |
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| HUA Yan.On the Resources Developing and Marketing of Large-Scale Sports Events--Take 10th National Games of China as Example[J].Journal of Nanjing Institute of Physical Education,2006,20(2):51-54. |
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| Authors: | HUA Yan |
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| Institution: | Jiangsu Wutaishan Sports Center, Nanjing 210029 China |
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| Abstract: | the resources including TV copyright,advertising,right to sell products with logo or mascots,rights to use the logo or mascots,tickets for events, memorial coins,stamps,banking interests and other income,the organizing committee is good in running these above,and gain large profit. |
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| Keywords: | resources development 10th National Games |
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