| "脱虚向实":新常态下我国体育产业发展的路径转换 |
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| 引用本文： | 熊扬名."脱虚向实":新常态下我国体育产业发展的路径转换[J].南京体育学院学报(社会科学版),2017(2):66-69. |
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| 作者姓名： | 熊扬名 |
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| 作者单位： | 宜宾学院 体育学院,四川,644000 |
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| 摘 要： | 通过文献资料、综合分析等研究方法对我国当前体育产业发展所经历的难得的新常态进行了梳理,认为经济发展不断提升了产业市场根基,政策环境营造不断释放着体育红利,体育认知扩围不断提升体育产业空间,健康中国打造进一步扩展了产业融合空间,而当前我国体育产业存在着体育消费理念尚不普及,体育消费场所依然不足,社会配套支持仍待提升,体育产业结构亟待优化等现实问题,产业发展中存在着较为严重的虚设行为,追求短、平、快,基于此提出了脱虚向实的路径转向,指出从立足公民体育需求,提升公共服务水平,培育体育消费市场;进一步完善体育参与消费空间,打造产业发展的支撑体系,建立体育产业联动发展机制等基本的宏观思路.
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| 关 键 词： | 新常态 体育产业 需求 市场 |
The Transformation of Sports Industry Development in China under the New Normal |
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| Abstract: | Sports industry in China is experiencing a rare new normal.Economic development are strengthening the base of the industrial market,favorable polices are providing dividends for the sports world,the raising of sports awareness is expanding room for the development of sports industry,"Healthy China" is furthering industrial integration.On the other hand,sports industry in China is beset by many problems,including limited awareness,insufficient venues,a lack of social support,an unreasonable structure,and other unsubstantial and showy speed-pursuing practices.This article suggests a shift from unsubstantial to substantial:cultivating a sports consumption market that is based on the needs of the general public and improved public services,and establishing a coordinative mechanism of sports industry development by further improving venues and facilities for sports participation and consumption and building a support system. |
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| Keywords: | new normal sports industry demand market |
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