| 新媒介与消费——冰雪运动文化的中国化构建模式探照 |
| |
| 引用本文： | 罗清杨.新媒介与消费——冰雪运动文化的中国化构建模式探照[J].南京体育学院学报(社会科学版),2017(2):76-81. |
| |
| 作者姓名： | 罗清杨 |
| |
| 作者单位： | 阿坝师范学院,四川 阿坝,623000 |
| |
| 摘 要： | 冰雪体育的文化构建对我国冰雪运动、冰雪产业的发展有重要影响.运用比较法、文献法、逻辑推演法,基于中国冰雪运动文化的发展现状,发展特点.针对我国2022冬奥会综合影响下的冰雪体育构建的有利条件、宣传模式、提出发展路径的相关建议.研究表明,2022冬奥会将给我国冰雪体育冰雪运动文化构建带来重要发展契机,而冰雪体育文化构建也将进一步放大冬奥会的运动影响力,丰富国内休闲体育的种类.通过发挥媒介导向,在全国范围内引导冰雪运动文化发展;利用新媒介平台、自媒体、2022冬奥会的品牌优势,推动冰雪运动长效发展;基于消费市场,将冰雪体育与休闲旅游相融合;利用电商平台,降低群众参与冰雪的资本准入门槛基于网络影响等手段,推动民族冰雪文化生产,短期高速使我国冰雪体育文化得以广泛发展.
|
| 关 键 词： | 新媒介 消费 冰雪运动 文化构建 体育文化生产 |
New Media and Consumerism-Constructing Ice and Snow Sports Culture with Chinese Characteristics |
| |
| Abstract: | The construction of ice and snow sports culture is of great significance to the development of these sports and ice and snow industry in China.This paper analyzes the current situation and characteristics of ice and snow sports culture in China,examines the favorable conditions and publicity models of developing ice and snow sports culture in the buildup to the 2022 Winter Olympics which is to be held in China,and suggests corresponding paths.The study shows that the 2022 Winter Olympics will bring important opportunities for the construction of ice and snow sports culture in China,which in turn will further expand the influence of the Winter Olympic Games and enrich the types of domestic leisure sports.To this end,the author makes the following suggestions:guiding the nationwide development of ice and snow sports culture by tapping into the role of the media;promoting the long-term development of ice and snow sports by taking advantage of new media,self-media,and the brand advantages of the Games;based on the consumer market,integrating ice and snow sports with leisure tourism;making using of the electronic business platform to reduce the threshold for the participation of the general public;and promoting the rapid development of domestic ice and snow culture in a short time with the help of the Internet. |
| |
| Keywords: | new media consumerism ice and snow cultural construction sports culture production |
| 本文献已被 万方数据 等数据库收录！ |
|
