| "一带一路"战略下我国民族传统体育的国际传播基本体系研究 |
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| 引用本文： | 薛文忠."一带一路"战略下我国民族传统体育的国际传播基本体系研究[J].南京体育学院学报(社会科学版),2017(2):36-40. |
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| 作者姓名： | 薛文忠 |
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| 作者单位： | 广州体育学院,广东 广州,510500 |
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| 摘 要： | 通过文献资料法,专家访谈法等对一带一路背景下我国民族传统体育文化的国际传播体系进行了探讨."一带一路"的国家发展倡议,为民族传统体育的跨文化传播提供了难得的历史机遇.认为在民族传统体育"一带一路"国际传播的过程中应该树立服务于"一带一路"的国家发展战略思路、服务于国家文化大发展大繁荣的基本国策,致力于提升民族传统体育文化国际影响力和国际传播力的战略定位.民族传统体育的国际传播要紧抓"一带一路"国家资源做到"传播主体"多元化,"传播内容"丰富化,"传播渠道"现代化,"传播对象"广泛化.并提出了我国民族传统体育国家传播的基本路径:首先,要尊重丝路国家文化"实然"存在,这是国际传播的逻辑起点;第二,要确立文化自觉,进行民族传统体育文化整合;第三,要构建多元传统体育文化交流平台,消减文化误读;第四,要融合体育旅游发展,促进协同传播.
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| 关 键 词： | 一带一路 民族传统体育 国际传播 文化 |
A Basic International Communication System of Traditional Chinese Sports under the "One Belt,One Road" Initiative |
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| Abstract: | This paper discusses the international communication system of traditional sports culture of China against the background of the "One Belt,One Road" initiative.This national development initiative provides a rare historical opportunity for the cross-cultural communication of traditional Chinese sports.The paper argues that in the process of international transmission,it is necessary to establish a national development strategy that serves the "One Belt,One Road" initiative,serves the basic national policy of cultural development and prosperity,and strives to enhance the international influence of traditional Chinese sports culture.The spread of the traditional national sports should take advantage of the national resources of the "One Belt,One Road" initiative to achieve diversification of the disseminators,rich content,updated communication channels,and extensiveness of the audience.The article suggests the following approaches to the international communication of traditional Chinese sports.Firstly,we should respect the actual existence of the cultures of the nations along the Silk Road,which is a logical starting point for any form of international communication.Secondly,it is necessary to develop our cultural consciousness and carry out the integration of the traditional national sports culture.Thirdly,the platform should be built for the exchange of different traditional sports cultures so as to reduce cultural misreading.Lastly,collaborative communication,for instance,communication in combination with sports tourism,should be encouraged. |
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| Keywords: | the "One Belt One Road" initiative traditional national sports international communication culture |
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