| 细节成就品牌：体育学术期刊“打造”品牌期刊的实证研究 |
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| 引用本文： | 付志华.细节成就品牌：体育学术期刊“打造”品牌期刊的实证研究[J].南京体育学院学报(社会科学版),2011,25(2):126-128,106. |
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| 作者姓名： | 付志华 |
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| 作者单位： | 武汉体育学院学报编辑部,湖北,武汉,430079 |
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| 基金项目： | 中国科技期刊学研究基金项目 |
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| 摘 要： | 结合编辑学理论和多年的办刊实践,从实证的维度展开研究,论证只有在细节上下功夫,将细节处理精当,才能成就期刊的品牌。体育学术期刊＂打造＂品牌的过程实质上是编辑凭借其见识、才智与耐心,对众多的细节一一进行优化处理的过程。编辑应尤其注重处理好选题策划的细节、栏目策划的细节、编辑加工的细节及社会活动策划的细节。
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| 关 键 词： | 体育学术期刊 品牌期刊 细节优化 编辑策划 |
Details Facilitate Successful Brand:The Empirical Study of Sports Academic Journals Acquires a Famous Journal |
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| FU Zhi-hua.Details Facilitate Successful Brand:The Empirical Study of Sports Academic Journals Acquires a Famous Journal[J].Journal of Nanjing Institute of Physical Education,2011,25(2):126-128,106. |
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| Authors: | FU Zhi-hua |
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| Institution: | FU Zhi-hua(Editorial Dept.,Wuhan Institute of Physical Education,Wuhan 430079,China) |
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| Abstract: | According to the editing and practice experience of found journal,spread out study with the point of empirical,demonstrate that if a journal should be a success brand only pay attention to the details,deal with the details in perfect.In fact,the process of sports academic journals acquires a famous journal is that the editor optimized a large number of details one by one with their knowledge,intelligence and patience.In specifically,the editor must attach importance to the details of topic selection,column planning,edit working and social activities planning. |
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| Keywords: | sports academic journals famous journals optimize detail edit planning |
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