| 环鄱阳湖区域体育旅游SWOT分析与发展路径选择 |
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| 引用本文： | 余丽华,吴京彦.环鄱阳湖区域体育旅游SWOT分析与发展路径选择[J].南京体育学院学报(社会科学版),2010,24(6):61-64. |
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| 作者姓名： | 余丽华 吴京彦 |
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| 作者单位： | [1]九江学院体育学院,江西九江332005 [2]西南民族大学体育部,四川成都641401 |
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| 基金项目： | 国家体育总局体育哲学社会科学研究项目 |
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| 摘 要： | 运用SWOT分析方法,对环鄱阳湖区域体育旅游的优势、劣势、机遇和挑战进行了分析,认为其区域优势主要集中在其拥有自然资源优势、区位优势和政策优势上;其区域体育旅游发展劣势主要体现在该区域经济发展失衡、区域间差异较大,体育旅游产业规划滞后、未能形成独立旅游品牌以及缺乏体育旅游专业人才三方面;其体育旅游发展机遇为：1.后奥运时代体育旅游休闲已逐步兴起,2.建设鄱阳湖生态经济区带来的重大战略发展优势;环鄱阳湖地区体育旅游区域威胁在于如何处理好快速发展体育旅游经济的同时,保护好该区域生态环境的难题。在此基础上提出发展对策,以期为相关决策部门提供参考。
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| 关 键 词： | 环鄱阳湖区域 体育旅游 SWOT 对策 |
SWOT Analysis and Strategy Choice for Developing Sports Tourism in Poyang Lake |
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| YU Li-hua,WU Jing-yan.SWOT Analysis and Strategy Choice for Developing Sports Tourism in Poyang Lake[J].Journal of Nanjing Institute of Physical Education,2010,24(6):61-64. |
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| Authors: | YU Li-hua WU Jing-yan |
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| Institution: | 1.Jiu jiang University Institute of Physical Education,Jiujiang 332005;2.P.E Department Southwest University for Nationality,ChengDu 610041,China) |
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| Abstract: | With SWOT analysis,this paper analyzes the strengths,weaknesses,opportunities and threats for the development of sports tourism in Poyang Lake.The strengths is has it＇s own natural resourse、location and policy.The weaknesses is unbalanced in development of economics,the late for planning in sports tourism industry and lack of specilality person.The opportunities is has a good time that sports tourism has popular after Beijing Olympic games,the important advantagesfor development strategy during construct eco-economic in Poyang Lake.The threats is how protect the eco-enviroment during development of sports tourism economics.And puts forward some strategies and measures. |
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| Keywords: | Poyang Lake sports tourism SWOT strategy |
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