| 我国体育产业发展现状、问题与对策建议 |
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| 引用本文： | 荆林波.我国体育产业发展现状、问题与对策建议[J].南京体育学院学报(社会科学版),2016(4):1-10. |
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| 作者姓名： | 荆林波 |
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| 作者单位： | 中国社会科学院 中国社会科学评价中心,北京,100001 |
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| 摘 要： | 体育产业化是世界体育强国发展的普遍规律，作为朝阳产业，它的发展程度是衡量一个国家体育经济与体育文化发展水平的重要标志。文中通过文献资料整理，对体育产业的概念进行了界定和阐释，以全球体育产业为视角，对美国、英国、德国和澳大利亚的发展状况进行对比分析，梳理和归纳我国体育产业发展特征，剖析我国体育产业存在的问题，以“十三五”国家发展战略为契机，提出了一系列促进我国体育产业整体发展水平的对策与建议，以期为我国实现体育强国梦提供一定的理论参考。
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| 关 键 词： | 体育产业 体育市场 体育消费 体育经济 体育强国 |
An Overview of Sports Industry in China:Current Situation,Problems,and Countermeasures |
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| Abstract: | The industrialization of sports is a universal pattern followed by major sports powers in the world,and as a sun-rise industry,serves as an important criterion for measuring the levels of the economic and sports culture development of a country. The present study,after having sorted through the literature,defines and interprets the concept of sports industry, and compares,from the perspective of global sports industry,the status quo of sports industry in the USA,UK,Germany and Australia. It then sums up the characteristics of the development of sports industry in China and analyzes its problems. Fi-nally,this study suggests a series of measures for promoting the development of sports industry in China as a whole. The study may provide some valuable theoretical support for the realization of the Chinese dream of a major sports power. |
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| Keywords: | sports industry sports market sports consumption sports economy major sports power |
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