| 高等院校体育院(系)开设体育营销专业的可行性分析 |
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| 引用本文： | 潘勤,戴俊.高等院校体育院(系)开设体育营销专业的可行性分析[J].南京体育学院学报(社会科学版),2005,19(6):104-106. |
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| 作者姓名： | 潘勤 戴俊 |
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| 作者单位： | 盐城师范学院体育科学研究所,江苏,盐城,224002 |
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| 摘 要： | 根据当前我国体育产业发展对人才的需求，在体育院（系）开设体育营销专业，培养适应体育事业和社会发展急需的高级体育营销专业人才，既能满足体育职业化、市场化、产业化发展的迫切需要，又是体育院校自身改革与发展的迫切需要。
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| 关 键 词： | 高等院校 体育营销专业 必要性 可行性 |
| 文章编号： | 1008-1909(2005)06-0104-03 |
| 收稿时间： | 08 15 2005 12:00AM |
| 修稿时间： | 09 19 2005 12:00AM |
Analysis of the Feasibility of Offering Specialty of Marketing of Sports in Institutes and University of PE. |
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| PAN Qin,DAI Jun.Analysis of the Feasibility of Offering Specialty of Marketing of Sports in Institutes and University of PE.[J].Journal of Nanjing Institute of Physical Education,2005,19(6):104-106. |
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| Authors: | PAN Qin DAI Jun |
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| Institution: | PE Science Graduate School of Yancheng Normal College, Yancheng 224002 China |
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| Abstract: | in view of the requirements of the development of the Chinese sports industry for the talents, to offer the marketing course in the institutes of PE and to culture high - talent professionals suitable for the sports cause and social development is both an urgent need of profession, marketization and industrialization of PE, and a great challenge and precious opportunity for them. |
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| Keywords: | Institutes and universities PE marketing course necessity feasibility |
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