| 新时期体育专业报纸竞争策略分析——主要从内容谈起 |
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| 引用本文： | 王渊.新时期体育专业报纸竞争策略分析——主要从内容谈起[J].南京体育学院学报(社会科学版),2006,20(6):57-59. |
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| 作者姓名： | 王渊 |
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| 作者单位： | 江苏省信息学院,江苏,无锡,214001 |
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| 摘 要： | 通过文献资料法、逻辑分析法就新时期体育专业报纸采取怎样的策略进行分析———专业化策略、本土化策略、娱乐化策略、情感化策略、跨新媒体运行策略等,旨在为体育专业报纸的发展提供可鉴之资,使其更好的满足不同体育受众的需求。
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| 关 键 词： | 体育 报纸 策略 |
| 文章编号： | 1008-1909(2006)06-0057-03 |
| 收稿时间： | 06 20 2006 12:00AM |
| 修稿时间： | 07 16 2006 12:00AM |
Tactic Analysis on the Competition between Professional Sports Newspaper in This Time |
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| WANG Yuan.Tactic Analysis on the Competition between Professional Sports Newspaper in This Time[J].Journal of Nanjing Institute of Physical Education,2006,20(6):57-59. |
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| Authors: | WANG Yuan |
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| Institution: | Jiangsu Information Institute ,Wuxi 214001 |
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| Abstract: | Using the literature method,the author does a research on the tactics of development professional sports newspaper,and puts forward a series tactics,such as tactics of professionalization,nationality,entertainment,feeling and so on. |
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| Keywords: | sports newspaper tactics |
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