| 现代传媒与竞技体育的关系辨析--传播媒体的权力与竞技体育独立性评析 |
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| 引用本文： | 张艳,汤利军,汤方方,张广霞.现代传媒与竞技体育的关系辨析--传播媒体的权力与竞技体育独立性评析[J].南京体育学院学报(社会科学版),2005,19(3):25-27. |
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| 作者姓名： | 张艳 汤利军 汤方方 张广霞 |
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| 作者单位： | 河海大学体育系,江苏,南京,210029 |
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| 摘 要： | 针对大众媒体的权利日益膨胀，竞技体育与大众媒体的关系日益密切，通过献检索和数理统计分析法，阐明了大众媒体对竞技体育的正负影响，指出传播媒体可以帮助竞技体育扩大影响面，进一步推广竞技运动，并就充分利用传播媒体的优点，扬长避短，促进竞技体育自身发展作深入探讨。
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| 关 键 词： | 大众媒体 竞技体育 传播 |
| 文章编号： | 1008-1909(2005)03-0025-03 |
| 修稿时间： | 2005年3月15日 |
Study on the Effect of Mass Media to the Sports |
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| ZHANG Yan,TANG Li-jun,TANG Feng-feng,ZHANG Guang-xie.Study on the Effect of Mass Media to the Sports[J].Journal of Nanjing Institute of Physical Education,2005,19(3):25-27. |
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| Authors: | ZHANG Yan TANG Li-jun TANG Feng-feng ZHANG Guang-xie |
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| Institution: | ZHANG Yan~1,TANG Li-jun~1,TANG Feng-feng~2,ZHANG Guang-xie~3 |
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| Abstract: | In the context of booming predomination of mass media over the publicans enhancing affiliation between mass media and sports.This essay,which mainly discussed both Positive and negative influence the mass media exertion athletic sports by literature Searching and an analytic approach of mathematic static,can help athletic sports make good Use of the advantages of the mass Media;maximize its favorable factors and minimize unfavorable maximize its favorable factors and minimize unfavorable ones;further advance the development of the athletic sports. |
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| Keywords: | mass media sports propagation |
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