| 我国体育用品企业市场营销环境的研究 |
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| 引用本文： | 李建军,万翠琳.我国体育用品企业市场营销环境的研究[J].南京体育学院学报(社会科学版),2003,17(1):36-38. |
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| 作者姓名： | 李建军 万翠琳 |
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| 作者单位： | 广州体育学院研究生部,广东,广州,510075 |
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| 摘 要： | 从微观和宏观两个角度来分析我国体育用品的市场营销环境 ,阐述了影响我国体育用品市场营销环境的各种因素。并在此基础上提出我国体育用品企业进行市场营销的对策 ,为我国体育用品企业的经营者制定企业营销战略与策略、实施营销组织和控制提供参考依据。
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| 关 键 词： | 体育用品企业 营销环境 营销对策 |
| 文章编号： | 1008-1909(2003)01-0036-03 |
| 修稿时间： | 2002年12月15 |
The Research on Marketing Environment Enterprise of Things for Sports Use in China |
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| LI Jian-jun,WAN Chui-lin.The Research on Marketing Environment Enterprise of Things for Sports Use in China[J].Journal of Nanjing Institute of Physical Education,2003,17(1):36-38. |
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| Authors: | LI Jian-jun WAN Chui-lin |
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| Abstract: | The article analyses marketing environment in our enterprise of things for sports use from two angles-microcosmic an macroscopic. And expound the impacting factors of marketing environment of environment of things for sports use in china. The author put forward countermeasures about marketing environment of enterprise of things for sports use in china . The mangers lay down their enterprise on the basic of which, marketing strategies and tactics, putting into effect marketing organization and marketing domination. |
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| Keywords: | enterprise of tings for sports use marketing environment marketing countermeasure |
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