| 新模式下大学体育龙舟运动品牌构建与特色课程建设研究 |
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| 引用本文： | 孙兵,王茂,王宗平.新模式下大学体育龙舟运动品牌构建与特色课程建设研究[J].南京体育学院学报(社会科学版),2009,23(6):94-97. |
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| 作者姓名： | 孙兵 王茂 王宗平 |
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| 作者单位： | 1. 淮海工学院体育教研部,江苏,连云港,222005
2. 南京理工大学,体育部,江苏,南京,210094 |
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| 摘 要： | 采用文献资料法、专家访谈法、逻辑分析法、比较分析法等研究方法，从大学龙舟运动的独特性以及与其它运动项目的对比分析、大学龙舟运动品牌构建的可行性、大学龙舟运动品牌与特色课程构建的途径、“四位一体”发展模式的构建等进行研究，得出如下结论，大学龙舟运动特色明显、作用突出；大学体育龙舟运动品牌与特色课程创建需要水域、经费、人才、环境等基础条件；大学龙舟运动品牌化要通过建设高水平龙舟队，增加资金来源，深化课程改革，塑造团队形象，利用各种媒体等来实现；“四位一体”发展模式为大学龙舟品牌化和特色课程的创建提供了优越条件。
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| 关 键 词： | 体育品牌 龙舟品牌构建 “四位一体” 特色课程 |
The Constitution and Research of the University Dragon Boat Sport Brand in a New Model |
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| SUN Bing,WANG Mao,WANG Zong-ping.The Constitution and Research of the University Dragon Boat Sport Brand in a New Model[J].Journal of Nanjing Institute of Physical Education,2009,23(6):94-97. |
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| Authors: | SUN Bing WANG Mao WANG Zong-ping |
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| Institution: | SUN Bing , WANG Mao , WANG Zong - ping( 1. Huaihai Institute of Technology Lianyungang 222005, China;2, Dept. of P. E, Nanjing University of Science ＆ Technology, Nanjing 210094, China) |
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| Abstract: | By using literature, expert interviews, logical analysis, comparative analysis and other research methods ,we mainly discuss the three questions：the feasibility of building a dragon boat sports brand in universities,constituting the model for development and results of Technology＇s ＂four in one＂ pattern development in Huaihai Institute, the approch of constituting the Dragon Boat brand in university. We have maken the following conclusions, the first one is prerequisite, such as the water,the support from schools, the well trained personnel and technology, the rich human environment and so on. In the second place, the quaternitical development model has made remarkable achievements in the setting up the classes in universities, training competitive organizations , progressing the academic research and constructing of student organizations. The third, if we cam increase the capital investment, develop the hardware facilities, improve and deepen the system reform of sport education, create a good image for the team, improve team quality, and make good use of Internet media, the Dragon Boat sports brand in university will come ture. |
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| Keywords: | sport brand constitution of the dragon boat sport brand ＂four in one＂ pattern |
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