| 论体育新闻娱乐化的负效应及其控制 |
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| 引用本文： | 赵智岗,袁庚申.论体育新闻娱乐化的负效应及其控制[J].南京体育学院学报(社会科学版),2009,23(4):80-82. |
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| 作者姓名： | 赵智岗 袁庚申 |
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| 作者单位： | 河北体育学院学报编辑部,石家庄,050041 |
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| 摘 要： | 从大众传播信息与娱乐的双重功能入手，阐述体育新闻传播信息与娱乐兼得的特质。针对目前体育新闻娱乐化势头有增无减并造成某些负面影响的现状，具体分析体育新闻娱乐化的负效应，提出对其进行有效控制的几点对策。
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| 关 键 词： | 体育新闻 娱乐化 娱乐因素 体育文化 |
Negative Effects Produced by Sports News Entertainmentization and Our Control Strategies |
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| ZHAO Zhi-gang,YUAN Geng-shen.Negative Effects Produced by Sports News Entertainmentization and Our Control Strategies[J].Journal of Nanjing Institute of Physical Education,2009,23(4):80-82. |
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| Authors: | ZHAO Zhi-gang YUAN Geng-shen |
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| Institution: | ZHAO Zhi - gang,YUAN Geng - shen ( Editorial Department of Journal of Hebei Institute of Physical Education, Shijiazhuang 050041, China) |
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| Abstract: | Starting with the dual function of mass communication ： information and entertainment, this essay elaborates the characteristics of sports news communication that it incorporates information and entertainment. Aiming at the current situation that the tendency of sports news entertainmentization is ever - increasing and thus certain negative effects come into being, it concretely analyses the negative effects of sports news entertainmentization. At last, a few countermeasures are put forward. |
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| Keywords: | sports news entertainmentization play elements sport culture |
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