| 浅谈产品设计中品牌概念的传达 |
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| 作者单位： | 陕西国防工业职业技术学院 陕西 |
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| 摘 要： | 品牌价值是产品文化价值中的一种附加价值,必须在保证产品实用价值的前提下去考虑实现。产品设计中品牌概念的传达必须从产品外观和功能两个方面去考虑,只有表里如一的产品才能持久的取得消费者的信任。
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| 关 键 词： | 品牌 企业精神 产品设计 |
A Brief Talking about the Conveying Process of Brand Ideas in Product Design |
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| Authors: | Yan Mei |
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| Institution: | Shaanxi Guofang Institute of Technology Xi'an Shaanxi 710302 |
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| Abstract: | The brand value is an attachment value of the product culture.It can be taken into consideration when the product's practical value can be successfully realized.The brand concept transmission in the product design must be considered from the product outward appearance and the function.Only the actual product with a good quality and pleasing appearance can obtain consumer's trust for a long time. |
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| Keywords: | brand company spirits product design |
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