| 港口订价策略研究 |
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| 引用本文： | 侯荣华.港口订价策略研究[J].上海海事大学学报,1997(2). |
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| 作者姓名： | 侯荣华 |
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| 作者单位： | 上海海运学院管理系 |
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| 摘 要： | 根据港口企业需求的价格弹性特点，分析了港口费率相对稳定的原因。同时从港口间不同关系出发，介绍了两种港口企业可采用的定价策略，还引进非价格竞争概念，分析了采用非价格竞争手段的优点，并得出非价格竞争活动应进行到所支出的边际成本正好等于所产生的边际收入为止的结论。
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| 关 键 词： | 港口 费率，价格弹性，非价格竞争 |
On the Pricing Strategies of Ports |
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| Hou Ronghua.On the Pricing Strategies of Ports[J].Journal of Shanghai Maritime University,1997(2). |
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| Authors: | Hou Ronghua |
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| Institution: | Hou Ronghua |
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| Abstract: | According to the characteristics of price elasticity of demand of prots this paper analyses the reason why port tariff remains relatively stable.Then two pricing stratgies that can be adopted by ports are introduced on the basis of their relationship. Finally,the concept of non price competition is introduced and its advantages are described. A conclusion is drawn that non price competition activities should be continued until their marginal cost equals their marginal revenue. |
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| Keywords: | ports tariff price elasticity non price competition |
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