| 公平偏好下普通与低碳产品竞争的供应链决策 |
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| 引用本文： | 李艳冰,汪传旭,张东东.公平偏好下普通与低碳产品竞争的供应链决策[J].上海海事大学学报,2020,41(3):66-72. |
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| 作者姓名： | 李艳冰 汪传旭 张东东 |
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| 作者单位： | 上海海事大学经济管理学院,上海 201306;上海海事大学经济管理学院,上海 201306;上海海事大学经济管理学院,上海 201306 |
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| 基金项目： | 国家自然科学基金（71373157） |
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| 摘 要： | 为分析普通产品制造商的横向和纵向公平偏好对供应链决策的影响,建立2个制造商(普通产品制造商和低碳产品制造商)和1个零售商构成的二级供应链Stackelberg博弈模型。研究表明,普通产品制造商的公平偏好使2种产品的零售价格、批发价格以及供应链成员的效用产生不同的变化。若2种产品的替代程度较低,则具有横向公平偏好的普通产品制造商的效用低于低碳产品制造商的效用,具有纵向公平偏好的普通产品制造商的效用高于低碳产品制造商的效用;若2种产品的替代程度较高,则具有横向公平偏好的普通产品制造商的效用高于低碳产品制造商的效用,具有纵向公平偏好的普通产品制造商的效用低于低碳产品制造商的效用。对制造商的管理决策提出合理建议。
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| 关 键 词： | 低碳供应链 横向公平 纵向公平 产品替代 |
| 收稿时间： | 2019/11/12 0:00:00 |
| 修稿时间： | 2020/1/22 0:00:00 |
Supply chain decision in competition between common products and low-carbon products under fairness preference |
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| Liyanbing,Wangchuanxu and Zhangdongdong.Supply chain decision in competition between common products and low-carbon products under fairness preference[J].Journal of Shanghai Maritime University,2020,41(3):66-72. |
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| Authors: | Liyanbing Wangchuanxu and Zhangdongdong |
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| Institution: | School of Economics and Management,Shanghai Maritime University,School of Economics and Management,Shanghai Maritime University |
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| Abstract: | To analyze the influences of horizontal and vertical fairness preference of common product manufacturers on the supply chain decisions, a two level supply chain Stackelberg game model composed of two manufacturers (a common product manufacturer and a low carbon product manufacturer) and one retailer is established. It is shown that the fairness preference of the common product manufacturer leads to different changes in the retail price and the wholesale price of the two products and the utilities of supply chain members. If the substitution degree of two kinds of products is small, the utility of the common product manufacturer with the horizontal fairness preference is lower than that of the low carbon product manufacturer, and the utility of the common product manufacturer with the vertical fairness preference is higher than that of the low carbon product manufacturer. If the substitution degree of two kinds of products is large, the utility of the common product manufacturer with the horizontal fairness preference is higher than that of the low carbon product manufacturer, and the utility of the common product manufacturer with the vertical fairness preference is lower than that of the low carbon product manufacturer. Some reasonable suggestions are made on the management decision of manufacturers. |
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| Keywords: | low carbon supply chain horizontal fairness vertical fairness product substitution |
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