| 公众利益优先——现代企业公关活动目标的理念转型 |
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| 引用本文： | 张鸿梅.公众利益优先——现代企业公关活动目标的理念转型[J].广州广播电视大学学报,2007,7(1):54-56. |
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| 作者姓名： | 张鸿梅 |
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| 作者单位： | 暨南大学新闻与传播学院,广东,广州,510630 |
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| 摘 要： | 当前,许多商业公关活动忽视了对公众利益的定位,企业组织在追求利益最大化的时候丧失了公众利益的理念。本文对公众利益在公关中的重要性进行剖析,强调在市场经济条件下,只有把公众利益作为公关的最主要目标才能实现组织利益的最大化。
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| 关 键 词： | 公众利益 组织利益 公共关系 |
| 文章编号： | 1672-0385（2007）01-0054-03 |
| 收稿时间： | 2006-12-13 |
| 修稿时间： | 2006年12月13 |
Thinking about the Public Interest first: the Changing Idea of Public Relation Activities in Modern Corporation |
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| ZHANG Hong-mei.Thinking about the Public Interest first: the Changing Idea of Public Relation Activities in Modern Corporation[J].Journal of Guangzhou Radio & TV University,2007,7(1):54-56. |
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| Authors: | ZHANG Hong-mei |
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| Abstract: | Many commercial public-relationship campaigns neglect public interest,and enterprises are losing their concern on the public interest when they seek maximum benefits.The importance of public interest in public-relationship will be analyzed.The maximization of organization's interest will be realized only when public interest is regarded as the major target under market economy. |
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| Keywords: | public interest organization's interest public relationship |
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