| 论网络广告心理效应及其对创作的影响 |
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| 引用本文： | 张信和.论网络广告心理效应及其对创作的影响[J].广州广播电视大学学报,2005,5(2):30-34. |
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| 作者姓名： | 张信和 |
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| 作者单位： | 广州市广播电视大学,广东,广州,510260 |
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| 摘 要： | 本文从网民心理角度出发，结合网络广告传播特性，对网络广告传播的接触主动性、刺激多样性、时尚性、互动高黏度性四种心理效应进行阐述，并进一步论述这些心理效应是如何影响网络广告创作的。网络广告心理效应的有效实现是其深度发展的关键。
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| 关 键 词： | 网络广告 心理效应 互动 |
| 文章编号： | 1672-0385(2005)02-0030-05 |
| 修稿时间： | 2005年3月22日 |
Psychological Effects and Influence on Advertisement Creation |
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| ZHANG Xin-he.Psychological Effects and Influence on Advertisement Creation[J].Journal of Guangzhou Radio & TV University,2005,5(2):30-34. |
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| Authors: | ZHANG Xin-he |
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| Institution: | ZHANG Xin-he Guangzhou Radio and TV University Guangzhou,Guangdong,510260 |
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| Abstract: | Taking features of network advertisement into account, this article expatiates on the four psychological effects of communication of network advertisement from the angle of internet users, including actively contacting, variously stimulating, fashioning and adhesively interacting. It makes further exposition on how these effects affect advertisement creation as well. The effective implementation of psychological effect of network advertisement is the key of its further development. |
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| Keywords: | Network Advertisement Psychological Effect Interact |
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