| 试析刘姥姥的公关技巧及公关语言艺术 |
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| 引用本文： | 张晓云.试析刘姥姥的公关技巧及公关语言艺术[J].玉溪师范学院学报,2006,22(2):73-75. |
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| 作者姓名： | 张晓云 |
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| 作者单位： | 浙江海洋学院,高职杭州分院,浙江,杭州,311258 |
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| 摘 要： | 刘姥姥在曹雪芹笔下着墨并不多,但这一人物形象却深得人心。刘姥姥的政治地位、经济能力与贾府有天壤之别,但她却能进入到“侯门深似海”的大观园,并得到荣国府上下的一致认可。这就得益于她高超的公关技巧与语言艺术。
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| 关 键 词： | 语言艺术 刘姥姥 公关策划 中介 |
| 文章编号： | 1009-9506(2006)02-0073-03 |
| 修稿时间： | 2005年12月4日 |
The Skill and Language Arts of Liu Laolao in Public Relations |
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| ZHANG Xiao-yun.The Skill and Language Arts of Liu Laolao in Public Relations[J].Journal of Yuxi Teachers' College,2006,22(2):73-75. |
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| Authors: | ZHANG Xiao-yun |
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| Abstract: | The sketchily described character Liu Laolao by Cao Xueqin has made a deep impression on readers.The paper believes that the success of Liu Laolao in the Rong family,who is just a nobody but is approved by all members of the high official family,shall be attributed to her superb skill in public relations and her excellent language arts. |
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| Keywords: | language art Liu Laolao public relation planning intermediary |
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