| 综合类报纸在传播体育新闻上的竞争策略 |
| |
| 引用本文： | 林凯.综合类报纸在传播体育新闻上的竞争策略[J].成都体育学院学报,2004,30(5):37-40. |
| |
| 作者姓名： | 林凯 |
| |
| 作者单位： | 深圳晚报集团,广东,深圳,518034 |
| |
| 摘 要： | 把综合类报纸的体育版在传播体育新闻上与电视、网络等其它媒体进行比较,考察、分析这些媒体各自的长处与短处、优势与弱势.发现综合类报纸在传播体育新闻上的主要竞争对手是电视,主要盟友是网络,并对此提出了相应的媒体竞争对策.
|
| 关 键 词： | 报纸 电视 网络 体育新闻传播 媒体竞争 |
| 文章编号： | 1001-9154(2004)05-0037-04 |
| 修稿时间： | 2004年4月29日 |
Competitive Strategy Of Promulgating Sports News In Comprehensive Newspaper |
| |
| LIN Kai.Competitive Strategy Of Promulgating Sports News In Comprehensive Newspaper[J].Journal of Chengdu Physical Education Institute,2004,30(5):37-40. |
| |
| Authors: | LIN Kai |
| |
| Abstract: | Through the comparison in propagating the sports news between the sports edition of comprehensive newspaper and other media, such as TV, network. The writer analyzes these media's advantage and disadvantage, gets the result: TV is the primary competitor of sports edition of comprehensive newspaper in promulgating sports news, network is the partner of sports edition of comprehensive newspaper. The writer also puts forward the competitive strategy of these media. |
| |
| Keywords: | newspaper television network promulgation of sports news competition of media |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
