| 名牌战略与体育用品标准化的探讨 |
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| 引用本文： | 曾洪林.名牌战略与体育用品标准化的探讨[J].成都体育学院学报,2002,28(3):38-40. |
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| 作者姓名： | 曾洪林 |
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| 作者单位： | 西昌师专体育系,四川,西昌,615000 |
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| 摘 要： | 采用理论分析和文献资料法，对我国体育用品标准的现状，问题等进行了深入探讨和分析，指出我国体育用品要走向国际市场，参与国际竞争，树立名牌产品，就必须制定先进的标准，打造强势品牌。
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| 关 键 词： | 体育用品 现状 国际竞争 品牌 |
| 文章编号： | 1001-9154(2002)03-0038-03 |
| 修稿时间： | 2002年3月15日 |
Discuss on Famous-brand Strategy and Sports Goods Standardization |
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| Zeng Honglin.Discuss on Famous-brand Strategy and Sports Goods Standardization[J].Journal of Chengdu Physical Education Institute,2002,28(3):38-40. |
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| Authors: | Zeng Honglin |
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| Institution: | XiChang Norman School Sichuan 610000 |
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| Abstract: | Through the theoretical analysis and documentation, it is discussed and further analyzed on quo status and problems of our sports goods standardization. It is pointed out that we need set advanced standard and build famous brand for our sports goods in order to go for the international markets and join their competition. |
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| Keywords: | sports goods quo status international competition famous brand |
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