| 我国体育健身俱乐部的定价与经营 |
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| 引用本文： | 张雪飞,叶新钢,丁锡琪,孟越.我国体育健身俱乐部的定价与经营[J].成都体育学院学报,2004,30(3):31-34. |
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| 作者姓名： | 张雪飞 叶新钢 丁锡琪 孟越 |
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| 作者单位： | 青岛大学体育教学部,山东,青岛,266071 |
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| 摘 要： | 对我国经营性体育健身俱乐部价格现状进行了调查,结果表明:我国体育健身俱乐部普遍采用了会员卡制度和折扣定价方法;不同投资规模体育健身俱乐部价格存在着非常显著的差异;不同区域体育健身俱乐部的价格差异显著.提出:我国经营性体育健身俱乐部在经营过程中,应该根据自身环境选择切实可行的定价策略.
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| 关 键 词： | 体育健身俱乐部 价格 折扣定价方法 现状 |
| 文章编号： | 1001-9154(2004)03-0031-04 |
| 修稿时间： | 2004年1月15日 |
A Study On The Service Price Of Fitness Clubs In China |
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| ZHANG Xuefei,et al.A Study On The Service Price Of Fitness Clubs In China[J].Journal of Chengdu Physical Education Institute,2004,30(3):31-34. |
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| Authors: | ZHANG Xuefei |
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| Abstract: | Through the research on the service price of fitness clubs in China, this paper gets results: membership card system and discount pricing method are commonly used in fitness clubs; much difference of service price between different scale of investment; much difference of service price between different regions. Finally, the writer points out: Fitness club should select feasible price strategies according to the situation during management. |
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| Keywords: | fitness club price discount pricing method current situation |
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