| 中国体育产业结构的现实审视、内在诉求与供给侧优化 |
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| 引用本文： | 任波,黄海燕.中国体育产业结构的现实审视、内在诉求与供给侧优化[J].成都体育学院学报,2021(2):109-115. |
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| 作者姓名： | 任波 黄海燕 |
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| 作者单位： | 盐城师范学院体育学院;上海体育学院经济管理学院 |
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| 基金项目： | 国家社科基金重大项目“新时代体育产业高质量发展研究”(19ZDA355);国家社科基金青年基金项目“中国体育产业高质量发展助力体育强国建设的机制与路径研究”(20CTY007)。 |
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| 摘 要： | 随着体育产业供给侧改革的深入推进,优化体育产业结构显得尤为重要。运用产业经济学、新供给经济学相关理论,在现实审视体育产业结构与文化产业结构、旅游产业结构差距的基础上,剖析体育产业结构的内在诉求,提出体育产业结构的供给侧优化路径。研究表明:(1)与文化产业结构和旅游产业结构相比,我国体育产业的产值结构、就业结构、供给结构、需求结构不合理;(2)体育产业结构要以满足大众体育需求为目标、要以促进体育服务业与体育制造业协调发展为要求、要以推进体育产业的合理化和高级化发展为方向、要以发挥体育产业的经济效益和社会效益为重点;(3)体育产业结构的供给侧优化目标是破解体育产业结构性矛盾,满足大众体育需求;优化要求是加强政策引领,促进体育服务业与体育制造业协调发展;优化方向是确立体育主导产业,推进体育产业结构的合理化和高级化发展;优化重点是增强体育产业的扩散效应,发挥体育产业的经济效益和社会效益。
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| 关 键 词： | 供给侧改革 产业结构 体育产业 体育产业结构 |
Realistic Survey,Internal Demand and Supply Side Optimization of Sports Industrial Structure in China |
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| REN Bo,HUANG Haiyan.Realistic Survey,Internal Demand and Supply Side Optimization of Sports Industrial Structure in China[J].Journal of Chengdu Physical Education Institute,2021(2):109-115. |
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| Authors: | REN Bo HUANG Haiyan |
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| Institution: | (School of Physical Education,Yancheng Teachers University,Yancheng Jiangsu 224002;School of Economics and Management,Shanghai University of Sport,Shanghai 200438) |
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| Abstract: | With the deepening of supply-side reform of sports industry,it is particularly important to optimize the sports industry structure.On the basis of examining the gap between sports industry structure and cultural industry structure,tourism industry structure,this paper applies the theories of industrial economics and new supply economics to analyze the internal demands of sports industry structure,and puts forward the supply-side optimization path of sports industry structure.The research shows that:(1)compared with the cultural industry structure and tourism industry structure,the output value structure,employment structure,supply structure,demand structure of China’s sports industry are unreasonable;(2)the optimization of sports industrial structure should take meeting the needs of mass sports as its goal,promoting the coordinated development of sports service industry and sports manufacturing industry as its requirement,achieving the rational and advanced development of sports industry as its orientation,and giving play to the economic and social benefits of sports industry as its focus.(3)The goal of supply side optimization of sports industry structure is to break its structural contradiction and meet the needs of mass sports;the requirement is to strengthen policy guidance and promote the coordinated development of sports service industry and sports manufacturing industry;the direction is to establish the leading industry in sports and promote the rational and advanced development of sports industry structure;the focus is to enhance the diffusion effect of the sports industry and bring into play the economic and social benefits of the sports industry. |
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| Keywords: | supply-side reform industrial structure sports industry sports industry structure |
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