| 中国冬季奥运会话语权面临的挑战与应对策略 |
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| 引用本文： | 栗霞,梁立启,邓星华.中国冬季奥运会话语权面临的挑战与应对策略[J].成都体育学院学报,2021(2):22-27. |
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| 作者姓名： | 栗霞 梁立启 邓星华 |
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| 作者单位： | 岭南师范学院体育科学学院;岭南师范学院广东沿海经济带发展研究中心;华南师范大学体育科学学院 |
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| 基金项目： | 广东省哲学社会科学规划项目“体育话语权的产生机制与提升策略研究”(GD17CTY03);广东省教育科学规划项目“文化自信与我国体育话语权提升研究”(2020GXJK172);岭南师范学院科学研究项目“我国体育话语权的提升策略研究”(ZL1812)。 |
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| 摘 要： | 运用文献资料法对冬季奥运会话语权的内涵及其构成进行界定,认为冬季奥运会话语权主要包括赛事举办权、赛事组织自主权、比赛规则制定与解释权、文化传播权、虚假事件的揭露权、正当权益的诉求权等方面。通过对冬季奥运会中国体育话语权的现状进行分析,研究认为,虽然中国体育话语能力成长快速,话语空间持续拓展,话语风格渐见特色,但依然存在话语经验匮乏,话语基础不稳固,话语特色不够鲜明,话语表达时机不够准确等突出问题,有必要借助冬季奥运会这一话语平台,不断争取与我国国际地位相匹配的体育话语权利,维护国际体育发展秩序,通过增强体育话语实力,挖掘具有中国特色的体育话语内容,创新体育话语的表达机制和传播方式,构建我国冰雪项目的体育话语体系,不断提升我国体育话语权。
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| 关 键 词： | 话语权 体育话语 冬季奥运会 冰雪运动 |
Challenges and Countermeasures of Chinese Sports Discourse Right in Winter Olympic Games |
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| LI Xia,LIANG Liqi,DENG Xinghua.Challenges and Countermeasures of Chinese Sports Discourse Right in Winter Olympic Games[J].Journal of Chengdu Physical Education Institute,2021(2):22-27. |
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| Authors: | LI Xia LIANG Liqi DENG Xinghua |
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| Institution: | (School of Physical Education,Lingnan Normal University,Zhanjiang Guangdong 524048;Guangdong Coastal Economic Zone Development Research Center of Lingnan Normal University,Zhanjiang Guangdong 524048;School of Physical Education,South China Normal University,Guangzhou Guangdong 510005) |
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| Abstract: | This paper defines the connotation and composition of the discourse right of the Winter Olympic Games by using the method of literature review,the discourse right of the Winter Olympic Games mainly includes the right to hold the Games,the right to organize the games,the right to make and interpret the rules,the right to spread the culture,the right to expose the false events,and the right to claim the legitimate rights and interests.An analysis of China’s sports discourse right shows that although China’s sports discourse ability grows fast,but there are still some problems,such as lack of discourse experience,unstable discourse foundation,lack of distinctive discourse characteristics,and challenges of discourse expression opportunity.it is necessary to use the discourse platform of winter Olympic games to continuously strive for and continuously improve sports discourse rights that match China’s international status by maintaining the international sports development order,digging sports discourse content with Chinese characteristics,innovating the expression mechanism and communication mode of sports discourse. |
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| Keywords: | discourse right sports discourse Winter Olympics winter sports |
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