| 析日本体育大众传播的媒介意识 |
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| 引用本文： | 黎莎.析日本体育大众传播的媒介意识[J].成都体育学院学报,2007,33(6):52-54. |
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| 作者姓名： | 黎莎 |
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| 作者单位： | 成都体育学院新闻系,四川,成都,610041 |
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| 摘 要： | 通过实地观察与研究分析,日本体育大众传播媒体,指出日本体育大众传播中的协作意识、秩序意识、地域意识、服务意识,对调解媒体与体育团体之间的矛盾与冲突,提高体育大众传播效果和社会影响,发挥了重要的作用.这些媒介意识值得我国体育媒体学习和借鉴.
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| 关 键 词： | 日本 体育大众传播 媒介意识 |
| 文章编号： | 1001-9154（2007）06-0052-03 |
| 收稿时间： | 2007-06-30 |
| 修稿时间： | 2007年6月30日 |
On the Media Awareness of Japanese Sports Mass Transmission |
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| Li Sha.On the Media Awareness of Japanese Sports Mass Transmission[J].Journal of Chengdu Physical Education Institute,2007,33(6):52-54. |
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| Authors: | Li Sha |
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| Institution: | Chengdu Sport University, Chengdu 610041 |
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| Abstract: | Through on-the-spot observation and research analysis of Japanese sports mass media,the thesis writer points out that the cooperation,order,regionalism and service awareness play an important role in mediating the confrontation between mass media and sports organizations and consolidating the transmission effect and social influence of mass sports.Chinese sports media should learn and borrow the experience and practice of Japanese sports mass media. |
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| Keywords: | Japan sports mass media media awareness |
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