| 省级体育产业发展市场定位的初步研究 |
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| 引用本文： | 杨康民,宋思根.省级体育产业发展市场定位的初步研究[J].成都体育学院学报,2004,30(2):41-43. |
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| 作者姓名： | 杨康民 宋思根 |
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| 作者单位： | 安徽财贸学院市场营销系,安徽,蚌埠,233041 |
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| 摘 要： | 在体育发展资源有限的情况下,各省市区应对体育产业的发展进行准确定位,以优势产业推动整体体育产业的发展.初步实证研究表明,各省市区在体育资源、经济实力、消费水平等方面存在很大差异,具备体育产业差异化发展的基础.各地政府和体育机构应结合当地实际情况进一步论证优势体育产业的可能性,提高体育产业的整体水平.
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| 关 键 词： | 体育产业 市场定位 体育市场 初步研究 |
| 文章编号： | 1001-9154(2004)02-0041-03 |
| 修稿时间： | 2003年12月18日 |
Preliminary Research on the Market Orientation of Provincial Sports Industry |
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| YANG Kangmin,et al.Preliminary Research on the Market Orientation of Provincial Sports Industry[J].Journal of Chengdu Physical Education Institute,2004,30(2):41-43. |
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| Authors: | YANG Kangmin |
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| Abstract: | Under the situation of limitation of sports resources, Every area should make an accurate orientation for its sports development, promote the development of holistic sports industry with the advantage industry. The preliminary positive research shows that very great difference exists among these areas such as sports resource, economic strength, level of consumption, these provincial areas have the foundation of sports industry's difference development. The government should demonstrate the possibility of advantaged sports industry by combining actual situation so as to improve the holistic level of sports industry. |
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| Keywords: | sports industry market orientation sports market preliminary research |
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