| 我国单项运动协会无形资产的构成与特点 |
| |
| 引用本文： | 刘东锋.我国单项运动协会无形资产的构成与特点[J].成都体育学院学报,2007,33(2):9-13. |
| |
| 作者姓名： | 刘东锋 |
| |
| 作者单位： | 上海体育学院经济管理学院,上海,200438 |
| |
| 基金项目： | 国家体育总局体育社会科学基金 |
| |
| 摘 要： | 通过分析我国全国性单项运动协会无形资产的主要内容、特点以及无形资产开发应遵循的运作等基本问题,归纳协会最核心的三类无形资产资源:赛事举办权和经营权以及围绕赛事举办产生的广告权、广播电视转播权等;单项运动协会组织的名称、标志等;国家队的无形资产,认为我国单项运动协会无形资产表现出明显的国有资产属性以及周期性的特点,运动项目之间无形资产内容与价值也存在明显不均衡性.
|
| 关 键 词： | 单项运动协会 无形资产 特点 |
| 文章编号： | 1001-9154（2007）02-0009-05 |
| 收稿时间： | 2006-12-25 |
| 修稿时间： | 2006-12-25 |
The Content and Characteristics of Intangible Assets in Chinese Single Sports Association |
| |
| LIU Dongfeng.The Content and Characteristics of Intangible Assets in Chinese Single Sports Association[J].Journal of Chengdu Physical Education Institute,2007,33(2):9-13. |
| |
| Authors: | LIU Dongfeng |
| |
| Abstract: | This essay analyzed main contents,characteristics,and the development of intangible assets in Chinese national sports association and concluded its three core resources,including the rights of hosting and running competitive sports events,and the rights of advertising and broadcasting sports competition;the names and marks of singe sports associations;and intangible assets of national teams. The writer considered that the intangible assets of single sports association was of obvious attribute of national assets and annual periodicity.Besides,the contents and values are obviously lack of uniformity among different sport events. |
| |
| Keywords: | single sports association intangible asset characteristic |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
