| 商业性健身俱乐部服务质量、关系质量与顾客忠诚感的调查分析 |
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| 引用本文： | 虞蓉丽,唐勇,杨文斌.商业性健身俱乐部服务质量、关系质量与顾客忠诚感的调查分析[J].成都体育学院学报,2011,37(4). |
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| 作者姓名： | 虞蓉丽 唐勇 杨文斌 |
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| 作者单位： | 1. 成都大学体育学院,四川,成都,610106
2. 四川大学体育科学研究所,四川,成都,610061 |
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| 摘 要： | 通过文献资料法、实地调查法等对商业性健身俱乐部提供给顾客的服务质量、与顾客的关系质量及顾客忠诚感的相互关系进行调研,提出了他们之间的关系模型,并通过实证分析验证了商业性健身俱乐部对顾客的服务质量、与顾客的关系质量和顾客的忠诚感有显著正相关影响。
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| 关 键 词： | 商业性健身俱乐部 服务质量 关系质量 忠诚感 |
The Analyze of Fitness Clubs' Service Quality,Customers' Relationship and Customers' Loyalty |
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| Yu Rongli,et al.The Analyze of Fitness Clubs' Service Quality,Customers' Relationship and Customers' Loyalty[J].Journal of Chengdu Physical Education Institute,2011,37(4). |
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| Authors: | Yu Rongli |
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| Institution: | Yu Rongli,et al(Chengdu Sport University,Chengdu,Sichuan,610106) |
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| Abstract: | This paper analyzes the service quality of fitness club,the relationship with customers and the loyalty of customers and its influence.By the means of literature,the paper points out its relation pattern.Empirical research is applied to testify the positive influence of commercial fitness club to service quality,relationship with customers and customers' loyalty.Therefore,it is worthy to keeping membership and promoting financial performance. |
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| Keywords: | Commercial fitness club service quality relationship quality the sense of loyalty |
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