| 论培育和开拓体育市场 |
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| 引用本文： | 张岩.论培育和开拓体育市场[J].成都体育学院学报,1995,21(4):1-5. |
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| 作者姓名： | 张岩 |
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| 作者单位： | 成都体育学院 |
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| 摘 要： | 我国体育市场的兴起和发展，是推动体育事业发展的动力，是社会主义市场经济条件下体育体制和运行机制改革的重要环节，是关系体育事业发展的全局性、战略性的问题。笔者论述了培育、发展体育市场的意义，探讨了培育、发展体育市场的途径。
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| 关 键 词： | 社会主义市场经济，市场，体育市场 |
Cultivating and Opening Sports Market |
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| Zhang Yan.Cultivating and Opening Sports Market[J].Journal of Chengdu Physical Education Institute,1995,21(4):1-5. |
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| Authors: | Zhang Yan |
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| Abstract: | The establishment and development of sports market in China are the power of thesports cause development,the importan ring of sports system and the runing mechanism' s reformationunder the conditions of the socialist market economy,and the issues which relate to the overall andstrategy for the development of sports cause. It is discussed in the paper that the significance and waysfor cultivating and promoting sports market. |
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| Keywords: | Socialist market economy market sports market |
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