| 我国社会组织介入商业体育的实证研究——以北京市3家大型体育俱乐部为例 |
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| 引用本文： | 罗钢.我国社会组织介入商业体育的实证研究——以北京市3家大型体育俱乐部为例[J].成都体育学院学报,2006,32(4):40-42. |
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| 作者姓名： | 罗钢 |
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| 作者单位： | 重庆交通大学体育部,重庆,400074 |
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| 摘 要： | 以北京市几家商业体育俱乐部为例,探讨社会组织介入商业体育的基本现状和绩效,认为北京市目前社会力量承办商办商业体育已初具规模,且发展态势良好,还有较大的市场空间和潜力,目前我国的体育产业政策有待于进一步完善.
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| 关 键 词： | 产业化体育 商业体育俱乐部 社会组织 |
| 文章编号： | 1001-9154（2006）04-0040-03 |
| 收稿时间： | 2006-04-04 |
| 修稿时间： | 2006年4月4日 |
Research on Intervention of Social Organization into Commercial Sports in China——use three large sports clubs in Beijing as case |
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| LUO Gang.Research on Intervention of Social Organization into Commercial Sports in China——use three large sports clubs in Beijing as case[J].Journal of Chengdu Physical Education Institute,2006,32(4):40-42. |
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| Authors: | LUO Gang |
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| Institution: | P. E. Department, Chongqing Jiaotong University, Chongqing 400074 |
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| Abstract: | Through investigating some commercial sports clubs in Beijing,the paper analyzes the situation and development of social organization's intervention into commercial sports.It points out that at present,commercial sports has a certain scale and in a good development state,meanwhile,it has some certain marketing space and potential.It proposes that the sports industry policy should be improved in China. |
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| Keywords: | sports industrialization commercial sports club social organization |
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