| 试论符号消费视角中的体育消费 |
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| 引用本文： | 张永军.试论符号消费视角中的体育消费[J].成都体育学院学报,2006,32(1):13-16. |
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| 作者姓名： | 张永军 |
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| 作者单位： | 山东理工大学体育学院,山东,淄博,255049 |
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| 基金项目： | 山东理工大学校科研和教改项目 |
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| 摘 要： | 以消费社会学、消费行为学、符号政治经济学、体育社会学和体育经济学等理论为基础,采用文献资料、社会调查、数理统计等研究方法,就现代消费社会体育消费符号特征进行分析探讨,说明体育商品不仅具有使用价值、交换价值,也具有符号价值、象征价值.如此,人们对体育商品的消费就具有了符号象征性:一是消费符号,二是符号的消费.而所有这一切必然导致体育消费的异化:即体育消费的浪费、体育消费从理性消费走向感性消费和体育消费中的炫耀性消费.
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| 关 键 词： | 消费社会 商业体育 体育消费符号 体育消费的异化 |
| 文章编号： | 1001-9154（2006）01-0013-04 |
| 收稿时间： | 2005-10-12 |
| 修稿时间： | 2005年10月12日 |
Discussion on Sports Consumption from the Angle of Symbol Consumption |
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| ZHANG Yong-jun.Discussion on Sports Consumption from the Angle of Symbol Consumption[J].Journal of Chengdu Physical Education Institute,2006,32(1):13-16. |
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| Authors: | ZHANG Yong-jun |
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| Institution: | P. E. College, Shandong University of Technology, Zibo 255049 |
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| Abstract: | Based on the theories such as sociology of consumption,consumption behavioral science,symbol political economy,sports sociology and sports economics,by using the method of documentary,social investigation and statistics,this paper investigates and discusses the characteristic of sports consumption symbols in modern consumption society.It shows that sports goods not only have value of using and exchanging but also have value of symbol and symbolize.So the consumption of sports commodity manifests symbolic function.One is consumption symbol,the other is the consumption of symbols.All above will lead to the dissimilation of sport consumption such as: waste of sports consumption,sports consumption which move towards sensibility from reason perceptual,conspicuous consumption,etc. |
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| Keywords: | consumption society commercial sports sports consumption symbol dissimilation of sports consumption |
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