| 中国职业足球与媒体的关系演变及发展 |
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| 引用本文： | 余婷婷,刘帆.中国职业足球与媒体的关系演变及发展[J].成都体育学院学报,2007,33(3):54-55,59. |
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| 作者姓名： | 余婷婷 刘帆 |
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| 作者单位： | 成都体育学院研究生部,四川,成都,610041 |
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| 摘 要： | 通过查阅文献资料了解并分析中国职业足球与媒体的关系的演变情况,在中国足球职业化改革以来的十余年时间里,足球界与媒体的关系由最初的和谐走到上个世纪末的冷却,再由冷却发展到如今的对峙,并针对这些情况提出了相应的对策与建议:1.完善自身机制,提高联赛水平;2.提高媒体素质,保证新闻质量;3.建立健全新闻发言人制度,重建双方良性互动关系;4.建立健全中国足球与媒体报道的法制环境.
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| 关 键 词： | 职业足球 媒体 关系演变 发展建议 |
| 文章编号： | 1001-9154（2007）03-0054-03 |
| 收稿时间： | 2007-02-15 |
| 修稿时间： | 2007-02-15 |
On Relation between Chinese Professional Football and Mass Media and its Countermeasures |
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| YU Tingting,LIU Fan.On Relation between Chinese Professional Football and Mass Media and its Countermeasures[J].Journal of Chengdu Physical Education Institute,2007,33(3):54-55,59. |
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| Authors: | YU Tingting LIU Fan |
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| Institution: | Graduate Department, Chengdu Sports University, Chengdu, Sichuan 610041 |
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| Abstract: | Using documentary to analyze the change of relationship between Chinese professional football and mass media in recent 10 years since professional reform of Chinese football,the authors found out their relationship went from initial harmony to cool off at the end of last century to today's confrontation.The countermeasures for bettering their relation were: 1.to perfect the legal matches mechanism and improve the matech level.2.to improve the mass media's professional ethics and guarantee the quality of news.3.to found and perfect press spokesman system and reconstruct the reciprocal relation.4.to found and perfect a legal system environment of media report. |
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| Keywords: | professional football mass media development of relation suggestion |
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