| 数字劳工:传播政治经济学视域下的互联网体育传播研究 |
| |
| 引用本文： | 俞鹏飞.数字劳工:传播政治经济学视域下的互联网体育传播研究[J].成都体育学院学报,2020(1):53-59. |
| |
| 作者姓名： | 俞鹏飞 |
| |
| 作者单位： | 南京师范大学 |
| |
| 基金项目： | 国家社科基金项目“‘互联网+’时代中国民族传统体育国际化传播研究”(16BTY110);国家体育总局体育哲学社会科学研究项目“‘互联网+’时代体育传播的理论构建与现实研究”(2278SS16015). |
| |
| 摘 要： | 互联网体育产业的勃兴引发了用户传播行为和身份的转变,传播行为转变成体育数字资本增值与扩张的劳动行为,身份也由用户变成了劳工。本研究沿袭马克思主义政治经济学的研究路径,深刻辨析当前互联网体育传播中的用户劳工问题,进而提供一个互联网时代体育传播的政治经济学研究的新视角。研究认为:体育数字劳工的形成过程是互联网体育传媒无偿占有体育用户数字劳动产品,将用户变为商品和劳工的过程。在用户劳动形式上,媒体平台通过众包模式、游戏玩工化以及情感商品化等策略,将用户的劳动行为纳入到平台商业化的结构中,获取劳动价值。基于此,文章最后为体育用户寻求自由抗争策略以及实现体育平台良性发展提供了相关启示。
|
| 关 键 词： | 体育传播 体育用户 数字劳工 互联网时代 传播政治经济学 |
Digital Labor:the Political-Economic Research Paradigm of Sports Communication in the Internet Era |
| |
| YU Pengfei.Digital Labor:the Political-Economic Research Paradigm of Sports Communication in the Internet Era[J].Journal of Chengdu Physical Education Institute,2020(1):53-59. |
| |
| Authors: | YU Pengfei |
| |
| Institution: | (Nanjing Normal University,Nanjing Jiangsu 210023) |
| |
| Abstract: | The prosperity of Internet sports industry has led to the change of users’communication behavior and identity,as a result,their communication behavior has changed into the labor behavior of sports digital capital appreciation and expansion,and their identity has also changed from users to laborers.Taking the research path of Marxist political economy,this study explores the user labor issue in Internet sports communication,then constructs a political-economic research paradigm of sports communication in the Internet Era.The results show that:sports digital labor is a process that Internet sports media occupy sports users’digital labor products free of charge and turn users into goods and labor.In the form of user labor,media platforms integrate users’labor behavior into the structure of platform commercialization to obtain labor value by means of crowdsourcing,game laboring,emotional commercialization.In view of this,this study can provide some enlightenment for sports users to seek the strategy of free struggle and realize the healthy development of sports platform. |
| |
| Keywords: | sports communication sports user digital labor the Internet Era political economy of communication |
| 本文献已被 维普 等数据库收录！ |
