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城市社区公共体育服务公众感知质量对公众信任的影响:基于公众满意度的中介作用
引用本文:郑君怡,陈志霞,郭金元.城市社区公共体育服务公众感知质量对公众信任的影响:基于公众满意度的中介作用[J].成都体育学院学报,2021(1):94-100.
作者姓名:郑君怡  陈志霞  郭金元
作者单位:华中科技大学体育学院;华中科技大学公共管理学院
基金项目:中央高校基本科研业务费专项资金资助项目(2019WK YXQN002)。
摘    要:以公众对城市社区公共体育服务的主观评价为切入点,深入探讨了公众感知质量对公众信任的影响以及公众满意度的中介作用。实证结果表明,(1)感知质量对公众信任具有正向影响;(2)公众满意度各维度分别与感知质量和公众信任呈正向关联;(3)公众满意度在感知质量与公众信任之间发挥部分中介作用。本文通过构建中介假设模型,揭示了社会公众从主观认知(感知质量)到情感体验(公众满意度)再到行为意图(公众信任)的内在作用机制,为现有研究提供了新的视角,也为组织决策者提供了有益参考。

关 键 词:城市社区  公共体育服务  感知质量  公众满意度  公众信任

The Effect of Public Perceived Quality of Urban Community Public Sports Service on Public Trust:Based on the Mediating Effect of Public Satisfaction
ZHENG Junyi,CHEN Zhixia,GUO Jinyuan.The Effect of Public Perceived Quality of Urban Community Public Sports Service on Public Trust:Based on the Mediating Effect of Public Satisfaction[J].Journal of Chengdu Physical Education Institute,2021(1):94-100.
Authors:ZHENG Junyi  CHEN Zhixia  GUO Jinyuan
Institution:(School of Physical Education,Huazhong University of Science&Technology,Wuhan Hubei 430074;College of Public Administra-tion,Huazhong University of Science&Technology,Wuhan Hubei 430074)
Abstract:Based on urban community residents’subjective evaluation on community sports services,this paper discusses the direct impact of perceived quality on public trust,and the mediating effect of public satisfaction on it.The empirical results show that:(1)Perceived quality has a significant positive impact on public trust;(2)Public satisfaction shows marked positive correlation with perceived quality and public trust respectively;(3)Public satisfaction plays a part in mediating perceived quality and public trust.By constructing an intermediary hypothesis model,this paper reveals the internal function mechanism of the public,which begins with subjective cognition(perceived quality),and then emotional experience(public satisfaction),and ends with behavioral intention(public trust).This mechanism not only provides a new perspective for future research,and also provides a useful reference for organizational decision-makers.
Keywords:urban community  public sports service  perceived quality  public satisfaction  public trust
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