| 我国体育用品行业的发展现状及策略研究 |
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| 引用本文： | 郑芳,丛湖平.我国体育用品行业的发展现状及策略研究[J].成都体育学院学报,2000,26(4):19-22. |
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| 作者姓名： | 郑芳 丛湖平 |
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| 作者单位： | 浙江大学教育学院体育系!浙江杭州310028 |
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| 摘 要： | 体育用品是当前国际贸易活动中发展较快、较活跃的商品之一，且随着人民生活水平的提高和对休闲生活及身体健康超来超重视而持续快速增长。我国的体育用品业尚属行业发展的初级阶段，笔者以我国体育用品业的发展现状和行业供给量为指涉对象，立足市场调查，对体育用品业的发展战略进行缜研究，提出三种可供政府有关部门和企业选择的发展方案。
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| 关 键 词： | 体育用品业 发展状况 策略研究 中国 |
Current Development Situation Of China's Sports Goods Industry and the Corres ponding Strategy |
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| ZHENG Fang,CONG Hu-ping.Current Development Situation Of China's Sports Goods Industry and the Corres ponding Strategy[J].Journal of Chengdu Physical Education Institute,2000,26(4):19-22. |
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| Authors: | ZHENG Fang CONG Hu-ping |
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| Institution: | Education College Zhejian University Hagnzhou China 310028 |
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| Abstract: | The article,with the current development situation of sport goods and its supply as the objective,makes a careful study of the development strategy of sports goods and suggests three plans for the government and the enterprises concerned to choose. |
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| Keywords: | sports goods developemnt situation strategy research |
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