| 我国六城市居民体育消费现状及发展对策的研究 |
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| 引用本文： | 蔡军,柳若松.我国六城市居民体育消费现状及发展对策的研究[J].成都体育学院学报,2000,26(6):8-11. |
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| 作者姓名： | 蔡军 柳若松 |
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| 作者单位： | 西安体育学院,陕西西安 |
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| 基金项目： | 国家体育总局社科基金项目!（项目文号166559823） |
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| 摘 要： | 运用调查法、文献法、数理统计法和实证分析法，探讨世纪接轨之际，全民健身战略实施中的我国居民体育消费观念、价值导向、行为方式、消费结构等方面的变化特点和规律，研究发展体育产业具有普遍意义的战略目标及对策。结果显示：我国居民体育消费的总体水平比较低，但增长潜力巨大，家庭体育消费已成为体育市场的消费主体，６２％的核心家庭一年将会带来４０亿元的体育健身产业产值和１２００亿元的相关产业产的增长；２１世纪初叶
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| 关 键 词： | 体育经济 体育消费 体育产业 城市居民 |
Research on Present Situation of Sports Consumption and Developing Countermeasure from Six Cities' citizens in China |
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| CIA Jun LIU Ruo - shong.Research on Present Situation of Sports Consumption and Developing Countermeasure from Six Cities' citizens in China[J].Journal of Chengdu Physical Education Institute,2000,26(6):8-11. |
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| Authors: | CIA Jun LIU Ruo - shong |
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| Institution: | Xi' an Physical Culture Institute Xi' an 710068 |
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| Abstract: | when century adjoining, we discuss about the changeable features, laws and strategic countermeasure of consmption, evaluation, behaviors and consumption structure. The result shows general level of citizens' lower consumption with highly increasing potentiality. Besides family P. E. consumption is the principal Pal't of P. E. market. Therefore, In the early 21st century the strategic stress of P. E. industry development is to energetically develop the sports entertainment and physical exercises. |
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| Keywords: | sports economics sports consumption sports industry city citizens |
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