| "十一五"期间我国体育用品品牌战略发展思考 |
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| 引用本文： | 于德生."十一五"期间我国体育用品品牌战略发展思考[J].成都体育学院学报,2006,32(5):18-20. |
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| 作者姓名： | 于德生 |
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| 作者单位： | 黑龙江大学体育部,黑龙江,哈尔滨,150080 |
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| 摘 要： | 对我国体育产业发展现状、体育用品品牌建设概况及“十一五”期间我国体育用品生产企业应采取的战略等问题进行研究,旨在为我国的体育用品企业站稳国内市场,参与国际竞争提供理论参考。
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| 关 键 词： | 体育用品 品牌战略 研究 |
| 文章编号： | 1001-9154（2006）05-0018-03 |
| 收稿时间： | 2006-05-26 |
| 修稿时间： | 2006年5月26日 |
Thinking on Brand Strategy of Chinese Sports Goods during "the 11th five-year-plan" |
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| YU Desheng.Thinking on Brand Strategy of Chinese Sports Goods during "the 11th five-year-plan"[J].Journal of Chengdu Physical Education Institute,2006,32(5):18-20. |
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| Authors: | YU Desheng |
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| Institution: | P. E. Department, Heilongjiang University, Haerbin 150080 |
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| Abstract: | The paper analyzes current development of Chinese sports industry,the situation of brand construction of sports goods and the strategy of sports goods manufacturing corporations during the period of "11th five-year-plan".It aims to provide theoretical reference for Chinese sports goods industry to develop steadily in domestic market and participate in international competition. |
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| Keywords: | sports goods brand strategy research |
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