| 四川省城乡居民体育消费行为差异影响因素研究 |
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| 引用本文： | 代万雷.四川省城乡居民体育消费行为差异影响因素研究[J].成都体育学院学报,2012,38(1):64-67. |
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| 作者姓名： | 代万雷 |
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| 作者单位： | 攀枝花学院体育部,四川 攀枝花,617000 |
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| 摘 要： | 在客观认识四川省城乡居民体育消费行为差异的前提下,以人的行为特性为出发点,从城乡居民体育消费行为的外部环境影响层面和城乡居民的内在心理特质与心理倾向影响层面着眼分析了影响四川省城乡居民体育消费行为差异的各主要影响因素,并在此基础上提出引导体育消费行为健康发展的建议,也以期为推动四川省体育消费产业的健康发展提供一定的理论探索与支持.
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| 关 键 词： | 四川 城乡居民 体育消费行为 二元经济结构 体育消费动机 |
Differences in Sports Consumption Behavior between Urban and Rural Residents in Sichuan |
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| DAI Wan-lei.Differences in Sports Consumption Behavior between Urban and Rural Residents in Sichuan[J].Journal of Chengdu Physical Education Institute,2012,38(1):64-67. |
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| Authors: | DAI Wan-lei |
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| Institution: | DAI Wan-lei(Panzhihua University,Panzhihua Sichuan China 617000) |
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| Abstract: | In the process of urbanization in Sichuan province,urban and rural differences are gradually shrinking,but the current dual economic structure in Sichuan province ahs directly led to the various behavioral differences between urban and rural residents in production and life.It is also the case in the consumption of sports field.Under the premise of objectively understanding the different consumption behaviors between urban and rural residents in Sichuan province,the paper,from the perspective of behavioral features of the human beings and based on the external environmental influence and the intrinsic psychological characteristics as well as psychological tendency,analyzes the factors that influence the different sports consumption behaviors between urban and rural residents.The paper then suggests some measures in order to guide the healthy development of sports consumption and to provide theoretic exploration and support for promoting the sound development of sports industry in Sichuan province. |
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| Keywords: | Sichuan urban and rural residents sports consumption behavior dual economic structure sports consumption motivation |
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