| 中国体育新闻传播学发展报告(2008-2011) |
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| 引用本文： | 郝勤,郭晴,周雪蕾,魏伟.中国体育新闻传播学发展报告(2008-2011)[J].成都体育学院学报,2012,38(3):1-6. |
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| 作者姓名： | 郝勤 郭晴 周雪蕾 魏伟 |
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| 作者单位： | 成都体育学院新闻系,四川成都,610041 |
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| 摘 要： | 从学术论文发表、专著及教材出版、学术交流、课题立项与资金资助以及学术研究为社会服务5个方面梳理了2008年至2011年体育新闻传播学的研究现状。研究结果显示,虽然国内的体育新闻传播研究成果在数量上与之前相比有很大提高,研究领域也从传统的体育新闻扩展到更广阔的体育传播、体育宣传、体育公关、体育广告、体育影视、体育图书及新媒体等范围,研究视角和研究方法也越来越呈现出多学科的特征,但是与国外同行及国内母学科研究相比,国内体育新闻传播研究在工具使用上仍然显得欠缺与不足,其研究的理论视角还较为狭窄,研究成果的水平还有待提高。在此基础上进一步提出该学科未来的研究发展方向:重视体育新闻传播学基础理论研究、研究视角和研究工具向多元化发展、大力推动国际国内相关学术交流与合作、进一步加强服务社会意识。
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| 关 键 词： | 体育新闻传播学 研究 发展 |
Development Report of Sport Journalism and Communication in China (2008 -2011 ) |
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| Institution: | Hao Qin et al(Chengdu Sport University,Chengdu Sichuan China 610041) |
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| Abstract: | This report examined the research done in the field of sport journalism and communication in China from 2008 to 2011,covering such aspects as publication of academic papers,monographs,and textbooks,academic exchange,sponsorship for research project,and benefit brought by academic research to the society.It was found out that research done in this field increased greatly in number,research area expanded from sport journalism to a much wider range which included areas like sport communication,sport propaganda,sport public relations,sport advertising,sport video,sport books,and new media,and research perspective and methodology tended to be multi-disciplinary.However,compared to what have been done by overseas scholars,domestic research was rather limited,with its research tools being insufficient,its theoretical perspective being rather narrow,and its results calling for improvement.The report concluded with some suggestions for carrying out research in sport journalism and communication in the future: great importance should be attached to fundamental research,diversification should be the trend as far as research perspectives and tools are concerned,great efforts should be exerted to promote academic exchange and collaboration,both domestically and abroad,and research should be further oriented towards benefiting the society. |
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| Keywords: | sport journalism research development |
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