| 从传播体育信息到传播体育文化——刍论我国大众传媒在北京奥运传播中的职责和功能 |
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| 引用本文： | 庹继光,郝勤.从传播体育信息到传播体育文化——刍论我国大众传媒在北京奥运传播中的职责和功能[J].成都体育学院学报,2007,33(3):51-53. |
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| 作者姓名： | 庹继光 郝勤 |
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| 作者单位： | 1. 复旦大学新闻传播学院,上海,200433
2. 成都体育学院新闻系,四川,成都,610041 |
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| 摘 要： | 在总结奥运传播的三个层面--奥运赛事信息的传播过程的基础上,分析了国内传媒在北京奥运会全过程中如何发挥自身的作用,将宣传中国文化、尤其是中国体育文化与传播奥运精神有机联系起来.
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| 关 键 词： | 体育传播 奥运传播 奥林匹克文化 |
| 文章编号： | 1001-9154（2007）03-0051-03 |
| 收稿时间： | 2007-03-04 |
| 修稿时间： | 2007-03-04 |
From Sports Information Popularization to Sports Cultural Communication——Chinese Mass Media's Duty and Function in Beijing Olympic Games |
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| TUO Jiguang,HAO Qin.From Sports Information Popularization to Sports Cultural Communication——Chinese Mass Media''''s Duty and Function in Beijing Olympic Games[J].Journal of Chengdu Physical Education Institute,2007,33(3):51-53. |
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| Authors: | TUO Jiguang HAO Qin |
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| Institution: | Journalism School of Fudan University, Shanghai, 200433 |
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| Abstract: | On the basis of conluding the three levels of reporting sports events in Olympic Games, this article analyzed Chinese mass medial functions in Beijing Olympic Games. It was thought that a lot of publicity should be given to Chinese cultrue, especially the communication of Chinese sports culture should be connected with Olympic spirit. |
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| Keywords: | sports popularization Olympic communication Olympic culture |
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