| 体验式体育营销策略与实施途径研究 |
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| 引用本文： | 张丽.体验式体育营销策略与实施途径研究[J].成都体育学院学报,2004,30(1):30-33. |
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| 作者姓名： | 张丽 |
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| 作者单位： | 成都体育学院,四川,成都,610041 |
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| 摘 要： | 从消费者的体验需求出发,探讨在体育营销中实施体育娱乐、体育美学、体育专注或情感等方式.提出通过体育服务、体育广告、体育品牌、体育体验业务等途径来实现体验式体育营销.
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| 关 键 词： | 体验营销 体育营销 营销策略 |
| 文章编号： | 1001-9154(2004)01-0030-04 |
| 修稿时间： | 2003年10月15日 |
The Strategy of Experiential Sports Marketing and the Research on Its Implementation |
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| ZHANG Li.The Strategy of Experiential Sports Marketing and the Research on Its Implementation[J].Journal of Chengdu Physical Education Institute,2004,30(1):30-33. |
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| Authors: | ZHANG Li |
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| Institution: | Chengdu Institute of Physical Education Chengdu Sichuan 610041 |
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| Abstract: | Starting with experiential demand, it discussed the implementation of sports marketing such as recreation, sports aesthetics, absorption and feeling, etc. Furthermore, the article put forward experiential sports marketing can be realized through sports service, sports advertisement, sports brand and sports experience business, etc. |
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| Keywords: | experiential marketing sports marketing strategy of marketing |
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