| 自然元素在旅游产品包装设计中的应用 |
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| 引用本文： | 张海霞.自然元素在旅游产品包装设计中的应用[J].四川工程职业技术学院学报,2010,24(1):79-81. |
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| 作者姓名： | 张海霞 |
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| 作者单位： | 四川工程职业技术学院,四川德阳618000 |
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| 摘 要： | 在旅游特色产品商业化的今天,旅游产品的包装设计渐渐失丢失了地域性和民俗性。而对异域文化的认同和喜爱是人们购买和收藏旅游产品的主要心理。本文从设计的方法论的角度出发,分析在旅游产品包装设计中利用自然元素能产生的效果。同时说明了收集自然元素进行提炼,并加工和整合用于有特色的产品包装设计,能使旅游产品的文化内涵与艺术有机融合,提高设计品位。
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| 关 键 词： | 包装设计 旅游产品 自然元素 |
The Application of Natural Elements in the Packaging Design of Tourist Products |
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| Abstract: | At present,the tourist featured products become more and more commercialized,meanwhile the packaging design of tourist products gradually loses its folk custom and regionalism,moreover the approval and fancy for a foreign land culture is the main psychology why people buy and collect tourist products. From the angle of methodology of design,this paper analyzes the effects that natural elements can produce in the packaging design of tourist products,and also explains that collecting natural elements to refine and processing and integrating them to use in distinctive packaging design of products,can make the cultural connotation of tourist products integrate with the art design,and thereby to improve the design taste. |
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| Keywords: | packaging design tourist products natural elements |
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