| 网络标志的设计与拓展思考 |
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| 引用本文： | 王丽丽.网络标志的设计与拓展思考[J].西安欧亚学院学报,2011(1). |
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| 作者姓名： | 王丽丽 |
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| 作者单位： | 西安美术学院设计系; |
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| 摘 要： | 随着互联网的迅猛发展,网络成为现代社会最为便捷的信息手段,优秀的网络标志设计对企业的品牌、产品形象的传播起了越来越大的作用。企业逐渐将视觉识别系统(VIS)纳入到网络传媒当中,成为网络形象识别系统(VISI)。在VISI,网络标志设计显得尤为关键,网络标志设计应注意:简明、一致、互动。做好网络标识设计的同时,还应该思考将网络标志设计结合网络的强大功能进一步发展优化:加强风格的定位、增强时效性、增加动态演绎、善用图形符号隐喻,使整个网站的品牌形象更好地得以推广。
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| 关 键 词： | 网络标志 设计 VISI |
Thoughts on network logo design |
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| WANG Li-li.Thoughts on network logo design[J].Journal of Xi＇an Eurasia Vocation University,2011(1). |
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| Authors: | WANG Li-li |
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| Institution: | WANG Li-li(Dept.of Design,Xi'an Fine Arts Institute,Xi'an 710065,China) |
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| Abstract: | With the rapid development of the Internet,networks have become one of the most convenient tools for modern people to get information,and excellent designs of network logos play more and more important a role in the propagation of enterprise brands and their products' images.Some enterprises begin to put the Visual Identification System(VIS) into their network media to establish the Visual Identification System of Images(VISI).In VISI,it is important to design network logos.For the design of network logos,c... |
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| Keywords: | network logo design VISI |
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