| 浅谈企业形象塑造中的吉祥符号 |
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| 引用本文： | 张保云.浅谈企业形象塑造中的吉祥符号[J].西安欧亚学院学报,2008,6(3). |
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| 作者姓名： | 张保云 |
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| 作者单位： | 西安欧亚学院艺术设计学院,陕西西安710065 |
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| 摘 要： | 中国传统吉祥符号是人类智慧的结晶,传承与发扬它,把其精神元素融入现代企业形象设计之中,更能张扬企业形象和企业文化。列举了我国传统吉祥符号的起源、意义及其在企业形象设计中的应用,如龙、凤、麒麟、朱雀等及汉字、数字在企业形象塑造中的应用。在设计中应注意一分为二地对待传统的吉祥符号,要勇于创新,要注意企业特点及其民族性、边界性。
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| 关 键 词： | 吉祥符号 图腾 企业形象 |
On auspicious signs used in the design of incorporation images |
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| ZHANG Bao-yun.On auspicious signs used in the design of incorporation images[J].Journal of Xi＇an Eurasia Vocation University,2008,6(3). |
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| Authors: | ZHANG Bao-yun |
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| Institution: | ZHANG Bao-yun (School of Art , Design,Xi\'an Eurasia University,Xi\'an 710065,China) |
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| Abstract: | As crystallization of human beings' wisdom,auspicious signs in the traditional Chinese culture are often used in the design of incorporation images(IM)to better publicize IM.This paper addresses the origin,meanings and application in IM of the auspicious signs in the traditional Chinese culture,including LONG(dragon),FENG(phoenix),QILING(kylin),ZHUQUE(Scarlet Bird)and other Chinese characters and numbers.In the design of IM,those auspicious signs should be properly employed with innovation,and the character... |
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| Keywords: | allspicious signs totem incorporation images |
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