| 湖南省高校学生体育消费动机的研究 |
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| 引用本文： | 刘霞.湖南省高校学生体育消费动机的研究[J].北京体育大学学报,2002,25(6):751-752,759. |
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| 作者姓名： | 刘霞 |
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| 作者单位： | 常德师范学院体育系,湖南,常德,415000 |
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| 摘 要： | 通过对湖南省高校学生的体育消费动机进行问卷调查,结果表明:湖南省高校学生体育消费动机具有明显的动机定向,它们主要有五类,按五类动机强度程度依次排列为:身心健康动机、审美娱乐动机,社会交往动机、体育成就动机和攀比表现动机.并且不同性别,不同受教育程度,不同日均体育活动时间及不同月均消费支出的高校学生,其体育消费动机水平存在显著性差异.
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| 关 键 词： | 体育消费 动机 |
| 文章编号： | 1007-3612(2002)06-0751-03 |
| 修稿时间： | 2001年7月11日 |
Research on Sports Consumption Motivation of Students in Colleges and Universities of Hunan Province |
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| LIU Xia.Research on Sports Consumption Motivation of Students in Colleges and Universities of Hunan Province[J].Journal of Beijing Sport University,2002,25(6):751-752,759. |
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| Authors: | LIU Xia |
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| Abstract: | A questionnaire survey on motivation of sports consumption is conducted in students of colleges and universities in Hunan province. It was shown by statistical analysis that there are five types of sports consumption motivation. According to their intensity and extent, they are the motivation of physical and mental health, the motivation of appreciation of the beauty and recreation, the motivation of social communication, the motivation of sports achievement and the motivation of vying with each other. There exist remarkable differences in sports consumption motivation of undergraduates of different sex, different educational background, different daily hour for physical activities and different average expenditure in a month. |
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| Keywords: | sports consumption motivation |
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