| 关于我国开展体育旅游的市场分析 |
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| 引用本文： | 张鲲,张西平,朱恺.关于我国开展体育旅游的市场分析[J].北京体育大学学报,2003,26(5):607-609. |
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| 作者姓名： | 张鲲 张西平 朱恺 |
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| 作者单位： | 1. 陕西师范大学体育学院,陕西,西安,710062
2. 西安体育学院,陕西,西安,710068 |
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| 基金项目： | 国家体育总局体育社会科学、软科学项目;264SS0040; |
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| 摘 要： | 采取问卷调查、文献资料等研究方法,对体育旅游的概念和我国开展体育旅游的市场进行了分析,结果表明:体育旅游在我国有着良好的基础条件,市场潜力巨大。但是体育旅游在我国却处于萌芽或初级阶段,项目内容单一,缺乏特色,观赏性的比赛或表演偏多,长期而稳定的体育旅游市场尚未形成。
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| 关 键 词： | 体育旅游 市场 可行性 项目 |
| 文章编号： | 1007-3612(2003)05-0607-03 |
| 修稿时间： | 2001年12月10 |
On Developing the Market of Sports Tourism in China |
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| ZHANG Kun,ZHANG Xi-ping,ZHU Kai.On Developing the Market of Sports Tourism in China[J].Journal of Beijing Sport University,2003,26(5):607-609. |
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| Authors: | ZHANG Kun ZHANG Xi-ping ZHU Kai |
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| Institution: | ZHANG Kun~1,ZHANG Xi-ping~1,ZHU Kai~2 |
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| Abstract: | By means of investigation, Literature review and logic analysis, the concept of sports tourism and market is analyzed in terms of developing sports tourism. The results show that sports tourism in China enjoys a fine basis and great market potential. However, sports tourism in China is still at the primary stage, whose features are monotonous events, less characteristics and appreciative competitions but a bit more exhibitions. A long-term and stable market of sports tourism has not been set up. |
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| Keywords: | sports tourism market feasibility item |
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