| 我国体育用品生产的现状及发展趋势 |
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| 引用本文： | 詹建国,黄俊亚,孙立平.我国体育用品生产的现状及发展趋势[J].北京体育大学学报,2001,24(4):447-449. |
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| 作者姓名： | 詹建国 黄俊亚 孙立平 |
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| 作者单位： | 1. 北京体育大学体育系,
2. 中体产业股份有限公司, |
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| 摘 要： | 通过对我国 30 0家体育用品生产企业的实际调查表明 ,随着改革开放及社会主义市场经济体制的确立 ,体育用品生产形势发生了重大变化 ,目前 ,我国体育用品生产企业的所有制呈现出多元化的经济结构形式 ,生产形势较好 ,所生产出的体育用品正向着系列化、多品种的方向发展。同时 ,多数体育用品生产企业与流通环节的联系松散 ,有相当一部分生产企业市场营销意识淡薄、市场开拓力度较小。生产与经营的结合成为大多数体育用品生产企业所关注的主要问题。围绕创造国产名牌体育用品的生产 ,增加生产的高新技术含量 ,以价格为优势向注重产品质量和性能转变的体育用品出口 ,以及以消费者为中心、以市场为导向的体育用品生产应当并将成为我国体育用品生产的发展趋势。
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| 关 键 词： | 体育用品 生产 现状 发展趋势 |
| 文章编号： | 1007-3612(2001)04-0447-03 |
| 修稿时间： | 2001年3月24日 |
Current Situation and Development Trend of Sports Goods Production in China |
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| ZHAN Jian-guo ,HUANG Jun-ya ,SUN Li-ping.Current Situation and Development Trend of Sports Goods Production in China[J].Journal of Beijing Sport University,2001,24(4):447-449. |
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| Authors: | ZHAN Jian-guo HUANG Jun-ya SUN Li-ping |
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| Institution: | ZHAN Jian-guo 1,HUANG Jun-ya 1,SUN Li-ping 2 |
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| Abstract: | enterprises of sports goods production in China were investigated. It was indicated that with the reforming and the opening to the outside world as well as the establishment of the socialist marketing economic system the production situation of sports goods is changing significantly. At present, the ownership of the enterprises for sports goods production in China appeared to be the form of multivariate economical structure. The products are developing in the direction of seriation and variety. Nevertheless, most of the enterprises for sports goods production do not relate to the circulation closely. Marketing consciousness has become indifferent in rather large part of the enterprises, in which there are little pioneer spirit. The combination of production with marketing has become the main problem that most of the enterprises concern about. So the development trend of sports goods production in China is to increase the production with new and high technology around the production of China-made sports goods of famous brand, to increase the output of sports goods by the transition from reducing prices to laying stress on the quality and functions of the goods. The development trend of the production should be to produce sports goods by taking consumers as its center and taking the market as its guide. |
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| Keywords: | sports goods production current situation development trend |
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