| 体育赛事信任风险指标体系研究 |
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| 引用本文： | 霍德利,仇军.体育赛事信任风险指标体系研究[J].北京体育大学学报,2014,37(10):18-25. |
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| 作者姓名： | 霍德利 仇军 |
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| 作者单位： | 海南师范大学体育学院，海南 海口 571158;清华大学体育部，北京 100084 |
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| 基金项目： | 国家体育总局哲学社会科学研究项目 |
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| 摘 要： | 摘要：我国体育赛事虽然逐渐步入了快速发展的轨道，但与此同时，一些问题也随之而来，其中与运动员、裁判员和政府官员相关的赛事信任问题尤为突出，这对体育竞赛市场的发展产生了许多负面影响。正是在这一背景下，采用文献资料法，借鉴信任与风险管理前沿理论，结合我国体育赛事所出现信任问题的实际情况，对体育赛事举办过程中可能引发信任问题的风险因素进行初步识别；采用因子分析模型对初步识别的体育赛事信任风险因素进行优化筛选；进而最终构建了包含三个层次，六个维度，三十六个子指标的体育赛事信任风险指标体系，以期为后续体育赛事信任风险的相关理论研究奠定良好的基础。
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| 关 键 词： | 关键词：体育赛事 信任风险 指标体系 结构方程模型 |
| 收稿时间： | 2013/5/20 0:00:00 |
A Study on Trust Risk Index System of Sports Events |
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| HUO De-li and QIU Jun.A Study on Trust Risk Index System of Sports Events[J].Journal of Beijing Sport University,2014,37(10):18-25. |
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| Authors: | HUO De-li and QIU Jun |
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| Institution: | Sports College, Hainan Normal University, Haikou 571158, Hainan China;Division of Sports Science and Physical Education, Tsinghua University, Beijing 100084, China |
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| Abstract: | Abstract: China sports events graduated into a high speed development way, but accompanied with some problems. Especially events trust issues are related with athletes, referees and government officials which have caused many negative influences on sports competition market. This paper borrowed ideas from frontier theories of trust and risk management and combined with actual condition of China sports events trust problems to analyze risk factors, which may cause trust problem in hosting a sports event. This study adopted factor analysis model to optimize screen sports events trust risk factors, and then constructed a sports events trust risk index system which contains three levels, six dimensions and thirty six sub-indicators. We hope this study can form a sound base for further sports events trust risk study. |
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| Keywords: | Key words: sports events trust risk index system structural equation modeling |
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